Aidan Cotter

As part of a recent college assignment I had to come up with a viral marketing campaign for a weekly newspaper. Stuck for ideas and in need of inspiration, I searched the net for this new but successful way of advertising. Check out what I found!

Viral Marketing explained in a nutshell:
“Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brand-able software, images, or even text messages” (Thanks wikipedia)

Eventually I had enough information and know how  to start my assignment, but while I was searching I came across this brilliant example by Samsung. It was created to promote their new I8910 HD phone. Check it out below!

And now how they did it! Brilliant